Ernie Cadotte

 

Academic & Teaching Roles

  • Professor Emeritus of Innovative Learning at the University of Tennessee’s Haslam College of Business, with a career beginning in 1974.

  • Education includes a Ph.D. in Marketing & Logistics (Ohio State), MBA in Management Science (Colorado), and B.S. in Psychology with a Mathematics minor (Michigan State).

Research & Scholarly Focus

  • Investigates learning processes, assessment, psychological measurement, customer satisfaction, and entrepreneurial decision-making.

  • Published extensively in top marketing journals such as the Journal of Marketing Research, Research in Marketing, Cornell Quarterly, and more.

Simulation Design & Experiential Learning

  • Creator of Marketplace Simulations, one of the first fully web-based, integrated business simulations, and the developer of Marketplace Live—an immersive 3D learning environment.

  • Also designed the Conscious Capitalism simulation, in collaboration with Harvard Business School Publishing, focusing on responsible leadership and ethical business practices.

Strategy, Marketing & Logistics Expertise

  • Expert in consumer behavior, marketing research, marketing strategy, and business logistics.

  • Authored the textbook The Management of Strategy in the Marketplace, further reflecting his deep knowledge across firm-level strategy and market opportunity analysis.

Industry Recognition & Leadership

  • Recipient of the prestigious Brandon Hall Silver Award for Excellence in Learning Technology for Marketplace Live, demonstrating innovation in immersive educational tools.

  • Served as CEO and author at Marketplace Simulations, guiding its mission to promote experiential learning globally.

 

Summary

  • Business simulations & experiential learning – pioneer in digital, interactive training tools.

  • Marketing, strategy, logistics – both in academia and practical applications.

  • Psychological measurement & assessment – strong grounding in evaluating learning outcomes.

  • Conscious leadership – focused on socially responsible management education.